When it comes to growth and expansion, Heights Wellness Retreat maintains a running list of the most attractive metro areas in the U.S. to target. While Dallas-Fort Worth is ranked as the fourth-largest metro area in the country, there are many more reasons why North Texas is among the most coveted of target markets. While it’s often said that everything is bigger in Texas, the DFW Metroplex also offers extremely fertile ground for expanding the Heights brand – both at the unit – and multi-unit - level.
Now in our 20th year of continuous operation as a franchise opportunity, Heights has embarked on a bold new expansion plan for growth in 2025. This strategic initiative is designed to address the burgeoning opportunities still to be found in the booming health and wellness sector, which continues to generate over $1.8 trillion in annual revenue. Keep reading for an in-depth look at why Heights Wellness Retreat has singled out the twin cities of Dallas and Fort Worth to expand the reach of our industry leading therapeutical products and services.
Fast Facts About the DFW Metroplex
In a nod to its sprawling size, the Dallas-Fort Worth area is affectionately referred to as the “Metroplex.” According to 2024 data supplied by the Dallas Regional Chamber of Commerce, the Dallas-Fort Worth combined area, with 23 thriving suburbs, supports a population of eight million residents. It’s also a haven for small businesses, as three quarters of all establishments have fewer than 100 employees. These entrepreneurial ventures are aided by seven small business development centers (SBDCs) located throughout the metroplex area. The cost of doing business in the DFW area is three percent lower than the national average, as are corporate expenses for both labor and rent. The North Texas region is also blessed to be part of Texas’ lack of a personal income tax, helping the business climate thrive and making it a top destination for startups and corporate relocations.
A Top-Ranked Destination for Business
When it comes to business-related rankings, the Dallas-Fort Worth area is used to being recognized at the top of the list. The area has been No. 1 in job growth for the last five consecutive years, while the state of Texas itself has been recognized by Chief Executive Magazine as the “Best State for Business” for 19 consecutive years. Dallas is currently rated as the 11th best city in North America for business startups and is home to dozens of Fortune 500 companies including Toyota USA, American Airlines, AT&T, and Comerica Bank. Despite these accolades, the DFW area isn’t all business all the time. The two cities happen to be home to the largest arts and culture districts in the U.S., with dozens of museums, art galleries, and performing arts centers. Life in DFW never seems to slow down and, as Heights knows all too well, a bustling population of over eight million residents that moves at a frenetic pace is a target-rich environment for the wide range of therapeutic services we offer.
A Ringing Endorsement from the Franchise Industry
How welcoming is the DFW area to the franchise industry? Don’t take our word for it – take Matthew Haller’s. The current president of the International Franchise Association (IFA) co-authored an op-ed in a local magazine touting the region’s suitability for franchise growth. In an article headlined, “Franchises Are Heavy-Hitters in DFW Economy,” Haller gives a ringing endorsement of the area’s post-pandemic progress. He points out that the Metroplex ranks first in both job growth and wage earnings, as well as having a fertile environment for entrepreneurship and independence. Haller then reminds readers that his organization ranked Texas first in the nation for projected franchise growth, expected to reach 80,000 total establishments in 2024 while contributing over $80 billion to the state’s GDP.
With so much to love about the booming North Texas region and the economic promise it offers, it only makes sense for Heights to recruit a new crop of franchise owners to serve this coveted market.
Let’s Chat!
Heights Wellness Retreat is a leader in massage therapy, skincare and wellness, helping guests prioritize self-care through expert-driven, high-quality services. With 100+ Massage Heights franchise locations across North America, we offer a proven business model in the booming wellness industry.
If you're ready to explore an exciting future as a Heights franchise owner, we’d love to connect. Contact us today, and one of our franchise development representatives will be in touch to help you take the next step.
