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Austin Alexander

Vice President of Franchise Development

About

As Vice President of Franchise Development at Heights Wellness Retreat, Austin Alexander is dedicated to expanding the brand’s footprint and empowering entrepreneurs to bring holistic wellness to their communities. With extensive experience in franchise development, he brings a well-rounded perspective—not only as a franchisor but also as a former franchisee of a fitness concept in his hometown.

Austin possesses a proven track record of success in market analysis, territory selection, and franchise operations, helping brands scale strategically while ensuring franchisees have the support and insights needed for success. Prior to joining Heights Wellness Retreat, he held key leadership roles within the fitness and wellness industry, specializing in franchise sales, business development, and operational excellence.

His firsthand experience as a franchisee gives him a deep understanding of the challenges and opportunities that come with business ownership. Austin is passionate about guiding prospective franchisees through the franchise journey, ensuring they have the tools, knowledge, and confidence to build a thriving business with Heights Wellness Retreat.

Favorite Value: Anything is Possible

“Anything is possible when you find the right opportunity. Franchising changed my life and the life of my family, and I believe my life’s work is to help others experience the same transformation. The wellness space, in particular, has the power to not only build businesses but to truly change lives—both for franchisees and the communities they serve."