Julie Green

As Vice President of Marketing for Heights Wellness Retreat, Julie Green leads the brand’s strategic evolution, bringing a fresh, modern approach to holistic wellness and self-care. She played a pivotal role in rebranding Massage Heights to Heights Wellness Retreat, ensuring the brand resonates with today’s wellness-conscious consumers while expanding its reach to younger, experience-driven demographics.

With over 15 years of experience in franchising and a background in home services, Julie combines data-driven strategy with compelling storytelling to create marketing campaigns that drive brand loyalty and franchise growth. Under her leadership, Heights Wellness Retreat has embraced cutting-edge digital marketing, influencer partnerships, and national campaigns that elevate brand awareness and guest engagement.

Julie’s expertise extends beyond consumer marketing—she is also dedicated to franchise success, equipping owners with the tools and strategies they need to build strong local communities. Her passion for authentic brand experiences and high-impact marketing ensures that Heights Wellness Retreat remains a leader in the next generation of wellness innovation.

Favorite Value: Anything Is Possible

“Marketing is always evolving, and the ever-changing landscape keeps me curious, innovative, and open to new possibilities—not just in our marketing strategy or campaigns, but in how we support our franchisees. By embracing change and always remembering that anything is possible, we turn challenges into opportunities and ideas into impact."