About
Kayci’s career sits at the intersection of traditional sports, gaming, and private equity, where she’s learned one core truth: attention is rented, but fandom is owned. A former Division I volleyball athlete at Baylor University, Kayci’s foundation was built in high-performance environments where culture, consistency, and competitive edge matter. That mindset now defines how she approaches growth—less as a function, more as a system for building obsession.
She’s led marketing and growth across both legacy and emerging categories—from traditional sports to esports and gaming—helping organizations evolve from transactional businesses into community-driven brands. Along the way, she’s worked within private equity ecosystems to scale portfolio companies, bringing a sharp focus on the metrics that matter without losing sight of what actually drives them: emotional connection and brand gravity.
Today, Kayci is focused on one thing: turning a wellness franchise into a brand people build their lives around. She leads franchise development with a thesis that the best operators don’t just buy into a model, they buy into a movement. Her work sits at the intersection of growth strategy, brand design, and operator experience, ensuring the business scales without losing its soul.
As the daughter of Heights’ CEO and Co-Founder, Kayci brings both proximity to the origin and a mandate to evolve it. She’s helping shape the next chapter of the company, one that doesn’t just democratize wellness, but builds generational wealth for the people who believe in it early.
Favorite value: Fiercely Obsessed with Success
I’ve grown up with this brand from the inside, and now I get to help bring in people who believe in it just as much as we do. I’m fiercely obsessed with building something that works—not just for us, but for every franchisee stepping into this opportunity. The future of wellness is more human, more accessible, and more connected—and our franchisees are the ones bringing that to life every single day.
