About
With over 15 years of leadership experience in the wellness industry, Russell Hoff has been instrumental in shaping the operational success of Heights Wellness Retreat. Rising through six in-house promotions, he has gained a deep understanding of the wellness and membership-based business model, making him a driving force behind the brand’s transformation from Massage Heights to Heights Wellness Retreat.
As Chief Operating Officer, Russell brings a data-driven, metric-focused approach to franchise operations, ensuring that every location is optimized for growth, efficiency, and an unparalleled guest experience. His hands-on leadership and analytical mindset empower franchisees with the tools and strategies needed to build thriving businesses while delivering exceptional wellness services.
A champion of franchisee success and operational excellence, Russell’s leadership ensures that Heights Wellness Retreat continues to elevate industry standards and provide innovative, results-driven wellness experiences.
Favorite Value: Lead With Heart
“Great leadership isn’t just about strategy—it’s about heart. When you lead with heart, you create a culture of trust, care, and purpose. At Heights Wellness Retreat, we believe that genuine connection and compassion drive both business success and meaningful impact in the lives of our team and guests."