PORTER RANCH, CA
A real-world example of how the Heights membership model builds early momentum.
Important — Please Read Before Reviewing the Data Presented
As of the issuance date of the 2026 Franchise Disclosure Document, no HWR Business has been open and in continuous operation for more than one year. The data presented in this document reflects early-stage operating results at the Porter Ranch location only. This data does not represent mature system performance and may not be representative of results you will achieve. Some outlets have earned more than the figures shown. Some have earned less.
There is no assurance that you will achieve similar results.
Twelve-month projections are management estimates based on current performance trends, sales velocity, membership growth rates, and management assumptions. Projections are not guarantees of future performance.
See Item 19 of the 2026 Franchise Disclosure Document for complete financial performance representations.
Written substantiation is available upon reasonable request from Elevated Brands Franchising, LLC.
"This is not a destination concept or a one-time experience. It is a system designed for habit, frequency, and long-term impact—creating the conditions for people to become the most unstoppable version of themselves, as both guests and operators.” - Shane Evans. Founder + CEO
$72,198
Gross Revenue — Month 4
February 2026 · Actual Reported Results · FDD Item 19
| $1,872,984 12-Month Gross Revenue Projection | 263 Active Members 02/26 | $155 Blended Avg Monthly Dues | 91.7% Monthly Retention 02/26 |
Location Overview
| Attribute | Detail |
|---|---|
| Location | Porter Ranch, California — Los Angeles Metro |
| Format | New Build — Heights Wellness Retreat |
| Opening Date | November 14, 2025 (pre-sale began October 2025) |
| Treatment Rooms | 12 |
| Services | Ascension Circuit Wellness Technologies, Massage Therapy, Advanced Skincare |
| Membership Model | 3-Path tiered membership structure |
| Reporting Period | Mid November 2025 through February 2026 (4 months of operation) |
| Data Source | Actual reported gross revenue per 2026 FDD Item 19, Table 2 and Table 3 |
Revenue Trajectory Month by Month
The following represents actual reported gross revenue for Porter Ranch during its first four months of operation (November 2025 through February 2026), as published in Item 19 of the 2026 FDD.
| Month 1 | $21,632 | November 2025 · Opening month · 93 active members at month-end |
| Month 2 | $42,760 | December 2025 · 98% month-over-month growth · 145 active members |
| Month 3 | $53,484 | January 2026 · 25% month-over-month growth · 195 active members |
| Month 4 | $72,198 | February 2026 · 35% month-over-month growth · 263 active members |
Revenue Trajectory Month by Month
The following represents actual reported gross revenue for Porter Ranch during its first four months of operation (November 2025 through February 2026), as published in Item 19 of the 2026 FDD.
| Metric | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 |
|---|---|---|---|---|
| Active Membership Base (month-end) | 93 | 145 | 195 | 263 |
| Net New Members Added | 93 | 52 | 50 | 68 |
| Memberships Sold | 108 | 83 | 123 | 116 |
| Monthly Membership Retention | 92.30% | 96.80% | 85.00% | 91.70% |
| Avg. Monthly Dues per Member | $154 | $155 | $161 | $155 |
| Elevation % (Upsell Rate) | 29.30% | 31.50% | 35.20% | 35.20% |
| Conversion % (Prospect to Member) | 43.90% | 28.40% | 25.50% | 27.00% |
January 2026 retention of 85.0% reflects a post-holiday member activity pattern typical of subscription wellness businesses in their first full operating quarter. February 2026 retention recovered to 91.7%.
Revenue per Treatment Room
Revenue per treatment room is a unit-level productivity metric that normalizes performance across locations of different sizes. Porter Ranch operates 12 treatment rooms.
| Metric | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | MH System Avg (2025) |
|---|---|---|---|---|---|
| Gross Monthly Revenue | $21,632 | $42,780 | $53,484 | $72,198 | $90,866* |
| Revenue per Treatment Room | $1,634 | $3,233 | $4,114 | $5,478 | ~$7,572** |
| Monthly Active Member Base | 93 | 145 | 195 | 263 | 817 (system avg) |
| Avg. Monthly Dues per Member | $154 | $155 | $161 | $155 | ~$85 (system avg) |
* MH system monthly revenue average derived from $1,090,390 annual average divided by 12, per 2026 FDD Item 19, Table 5. ** MH system revenue per room is an estimate derived from system average monthly revenue divided by an estimated average of 10.32 treatment rooms per location. Actual room counts vary and are not reported at the system level.
Wellness Technology Services
Revenue per treatment room is a unit-level productivity metric that normalizes performance across locations of different sizes. Porter Ranch operates 12 treatment rooms.
| Data Point | Porter Ranch | MH System Avg |
|---|---|---|
| Memberships Sold (thru Feb 2026) | 449 total | — |
| 12-Month Wellness Tech Services Projection | $17,151 | — |
| 12-Month All Services Projection | $21,112 | 11,450 (2025 avg) |
| Blended Avg Monthly Dues | ~$155 | ~$85 |
| Dues Premium vs. System Average | +$70/member | Baseline |
Twelve-month projections are management estimates based on current sales velocity and trajectory. They are not guarantees of future performance. Individual results will vary.
Membership Model
Heights Wellness Retreat operates on a 3-Path tiered membership structure designed to serve different member wellness goals and service preferences. The tiered structure creates multiple revenue pathways and supports a blended average monthly dues of approximately $155 at Porter Ranch, compared to approximately $85 in the legacy MH system.
| Membership Dimension | Legacy MH System | HWR — Porter Ranch |
|---|---|---|
| Structure | Single tier | 3-Path tiered architecture |
| Monthly Dues Range | ~$85 blended avg | ~$155 blended avg (Feb 2026) |
| Wellness Tech | Not included | Included in select paths |
| Monthly Retention | 95.3% (2025 sys avg) | 91.7% (Feb 2026) |
| Revenue per Room (Mo 4) | — | $5,478 (tracking toward $7,572 sys avg) |